With over 70 products and 3 billion installs worldwide, AIBY is at the forefront of mobile and web app development with a focus on AI technology. Innovation and team spirit are the backbones of our company, and thanks to them, we’re proud of titles like ChatOn, iScanner, ARTA, Forma, OnSkin, Plantum, and many others. At AIBY, you can enjoy the work you do while helping millions of people.
You will be responsible for a group of apps, including iScanner – the world’s #1 AI document platform with 125M+ users. As we continue scaling our subscription business and acquisition ecosystem, we are looking for a Lead UA Manager to help drive the next phase of growth.
This role is ideal for a hands-on mobile growth expert who combines strategic thinking with a track record of scaling campaigns. You will dive deep into data, work with attribution and performance analytics, and help the team elevate execution to the next level. Bridging strategy and tactical excellence, you will work with multi-million dollar budgets, an in-house creative team, and partners like Apple, Google, and Meta.
Join us to shape the next phase of iScanner’s growth.
- Lead End-to-End App UA Strategy:
Define and execute global user acquisition strategies for iScanner across iOS and Android. Scale high-budget acquisition campaigns across Meta, Google, Apple Search Ads, TikTok, and other paid channels to consistently achieve ROMI, CAC, LTV, and subscription revenue targets. - Mentor, Audit & Troubleshoot:
Act as a hands-on expert and mentor for UA managers. Audit mobile performance, work with complex MMP and SKAN attribution setups, and identify performance bottlenecks across acquisition and monetization funnels. - Drive Acquisition & Growth Experimentation:
Analyze acquisition and monetization performance data to identify scalable growth opportunities. Partner with Product and Growth teams on experiments related to onboarding, Custom Product Pages (CPP), paywalls, and subscription conversion optimization. - Drive Cross-Functional Optimization:
Collaborate closely with Product teams to align acquisition strategies with new feature launches and lifecycle updates. Work with Creative teams to build a high-velocity testing process for ad creatives, hooks, and messaging iterations. - Manage Key Partner Relations:
Work closely with account teams at Google, Apple, Meta, TikTok, and other partners to resolve technical issues, unlock growth opportunities, and leverage beta features and platform insights. - Own UA Performance Reporting & Forecasting:
Deliver regular performance insights, quarterly forecasts, and data-backed recommendations around acquisition efficiency, scaling opportunities, and subscription economics.
- 4+ years of mobile UA experience (iOS/Android), preferably in subscription-based productivity or utility apps.
- Proven scale: Track record of managing substantial budgets and multiple campaigns to hit ROMI and LTV targets.
- Channel Expertise: Advanced knowledge of Google Ads, Meta, Apple Search Ads, and TikTok.
- Attribution & Analytics: Deep understanding of SKAN principles and hands-on experience with MMPs (AppsFlyer) and BI tools such as Tableau.
- Hybrid Funnels: Experience with web landing pages and cross-platform Web-to-App / App-to-Web purchase flows.
- Data-driven mindset: High proficiency in Excel, ability to work with large datasets, and strong multitasking skills.
- Ownership: Strong ownership mindset and ability to independently drive initiatives and experiments.
- Intermediate+ English for partner and stakeholder communication.
- A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
- A transparent bonus system with clear goals and KPIs
- Working on inspiring products in a team of supportive professionals
- Opportunity to work remotely
- Medical insurance and assistance (depends on the location)
- English courses
- Sports reimbursement program
- Reimbursement of professional courses and training
- A variety of corporate events and team-building activities
- Paid vacations, sick days, and other benefits
AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.