Business Analyst / Product Manager—Marketing Tools & Automation
With over 70 products and 3 billion installs worldwide, AIBY is at the forefront of mobile and web app development with a focus on AI technology. Innovation and team spirit are the backbones of our company, and thanks to them, we’re proud of titles like ChatOn, iScanner, ARTA, Writely, Solvo, Forma, OnSkin, and Plantum. At AIBY, you can enjoy the work you do while helping millions of people.
We’re looking for a Business Analyst / Product Manager to join our MarTech Team.
AIBY operates at a level of marketing and product complexity where off-the-shelf solutions are no longer enough. We invest heavily in our own MarTech platform powering user acquisition, creative production, analytics, experimentation, and AI-driven automation across our entire app portfolio.
At AIBY, MarTech is not a support function—it’s a growth engine. We build internal products that directly define how efficiently and intelligently our business scales.
- Uncover real needs. Run interviews with marketing stakeholders—user acquisition managers, creative producers, motion designers—to identify the actual problems behind their requests, not just the surface-level asks
- Turn problems into specs. Write requirements developers can act on without guessing: clear scope, edge cases coverage, and a rough UI where it helps. Work with the dev team throughout the process, from feasibility checks to shipped feature
- Prioritize with judgment. Know what actually matters, and when a task is eating more time than it’s worth, help cut it down to its essentials—protecting timelines without losing the point of the feature
- Own the launch, not just the build. Present new features to the team, write usage instructions, and dig into why adoption isn’t happening when it isn’t. Iterate until the tool is actually used, not just shipped
- Scout the market. Research marketing automation tools and platforms, talk to vendors, evaluate their product demos, and build the case for build-vs-buy on each one
- 3+ years of experience as a Business Analyst or Product Manager, ideally with B2B or internal tools (martech/ adtech/ marketing automation background is a strong plus and makes you a close match for this role—but we’re just as open to strong generalist BAs without it)
- A track record of gathering requirements from stakeholders and writing documentation developers can build from without back-and-forth
- Technical confidence with practical understanding of how modern systems are built and talk to each other: APIs, databases, integrations, the basics of SQL
- Systems thinking—you connect the dots between steps, and know how a change in one place will play out later, in another part of the process
- Decisions backed by data, not opinion—on priority and scope calls, you check what the numbers say before deciding
- Ownership you can be trusted with—people can count on what you say you’ll deliver
- Ability to work independently, involve the right people, organize your work, and keep things moving without waiting for direction at every step
- Strong written and verbal skills, clear and concise communication
- Intermediate (B1) English proficiency for evaluating solutions, negotiating with English-speaking vendors and service providers
- Comfort using AI tools to speed up your work
Nice to have
- Understanding of performance marketing and how ad platforms work (Meta Ads API and similar)
- Experience with automation tools like n8n or Zapier
- Familiarity with MMP platforms (AppsFlyer, Adjust, etc.)
- A supportive atmosphere—we’re all for creativity and providing opportunities for self-fulfillment
- Working on inspiring products in a team of supportive professionals
- Remote work
- Medical insurance and assistance (depends on the location)
- English courses
- Sports reimbursement program
- Reimbursement of professional courses and training
- A variety of corporate events and team-building activities
- Paid vacations, sick days, and other benefits
AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.